Stef Schutte

WHAT I DO

A blend of strategy, comedy, edge and charm. I help big and small brands tell stories that get seen, shared and loved.

Specialising in strategic platforms, brand campaigns, disruptive ideas, creative pitches and immersive live storytelling, I hone brand voices, write film scripts, craft copy and solve brand problems in unexpected ways.

After more than a decade at top agencies, I’ve had proven success with Coca-Cola, Adidas, Toyota, Pizza Hut, Mastercard, Six Flags, Atlantis the Royal and many more household names.

About me

I’m Stef, a born storyteller, journalism graduate turned copywriter, turned advertising enthusiast. I started my creative journey in London in the Fashion Industry, moved to Johannesburg to blaze a trail as a copywriter, grew as a creative leader in Dubai, before moving to Amsterdam – where I currently live. So far, I’ve written some of South Africa’s most loved TV ads, launched epically-sized campaigns in the Middle East, collaborated in hit music videos and live entertainment spectaculars, collected shiny (lion-shaped) trophies and left the internet LOL’ing on more than a few occasions.

I live for every ASPECT of storytelling